Meet the copywriter behind the words

Copywriting for remote, regional and rural Australia

Hi! I’m Nyree and I’m the Chief Wordsmith of Nyree Slatter Copywriting. 

I was born in the city but have lived in the Territory now for 16 years. My heart was captured by regional life the minute I stepped off the plane in Alice Springs. I now call Darwin home.

I started my business in 2017 because I was sick of big interstate agencies failing regional businesses. We’re different here. We serve remote, regional and rural people because we know how challenging it is to get good service when you live outside of a capital city. We value a handshake (pre-COVID), a conversation and a collaborative process over the flash and façade of the city.

With me, there’s no BS. You’re looking for someone you can trust who’ll come and have a chat in person, find out what makes you tick, gets how you do business and then puts it into down-to-earth words. No gross sales-speak; just genuine connection.

I don’t believe in upselling to make money; I’ll tell you honestly what you need and what results you can expect. And when our project is over? I’ll keep in touch to make sure it’s all still working as we expected.

If you’re ready to take the plunge, I’m here to help you get your time back and get the results you need to make your regional and remote business a success.

Meet the copywriter behind the words

Copywriting for remote, regional and rural Australia

Hi! I’m Nyree and I’m the Chief Wordsmith of Nyree Slatter Copywriting. 

I was born in the city but have lived in the Territory now for 16 years. My heart was captured by regional life the minute I stepped off the plane in Alice Springs. I now call Darwin home.

I started my business in 2017 because I was sick of big interstate agencies failing regional businesses. We’re different here. We serve remote, regional and rural people because we know how challenging it is to get good service when you live outside of a capital city. We value a handshake (pre-COVID), a conversation and a collaborative process over the flash and façade of the city.

With me, there’s no BS. You’re looking for someone you can trust who’ll come and have a chat in person, find out what makes you tick, gets how you do business and then puts it into down-to-earth words. No gross sales-speak; just genuine connection.

I don’t believe in upselling to make money; I’ll tell you honestly what you need and what results you can expect. And when our project is over? I’ll keep in touch to make sure it’s all still working as we expected.

If you’re ready to take the plunge, I’m here to help you get your time back and get the results you need to make your regional and remote business a success.

How I work

I like to make it as easy and trouble-free for you as I can. You let me know about your project, we can discuss over a coffee or over the phone, I’ll send you a proposal with a quote and suggested timeline, and then you decide if you want to work with me.

If you’re happy to go ahead (yay!) then I’ll send you a work agreement and an invoice for 50% of the total cost upfront. (We can agree to alternative payment terms depending on your situation.) Once that’s paid, we’ll chat again about the particulars. I’ll take a detailed brief about your business, your brand, your ideal customer, and what your goals are for the project and your business.

Each project includes revisions so we can get it right. For website copy and SEO projects, I offer a free six-week check-in to make sure the changes we made are performing as expected. 

You can read more about making the process easier here: How to work with a copywriter

My Trusted Team

Good copywriting can be done solo but to make your projects really shine, you might need to access some complementary services. I can engage them on your behalf or put you in touch. I trust these guys with my (business) life!

Frequently Asked Questions

Great question! A copywriter is just a normal writer who focusses on marketing and communications. No romance novels here; just good old-fashioned factual content. My specialty is SEO copywriting for websites, blogs and articles, reports, policy and speeches.

You can read more here: What the heck is a copywriter and why do I need one?

Without being evasive, that depends on the project. There’s a lot more involved in a writing project than just sitting down and typing. There’s research, content planning, structure, editing, proofing, incorporating feedback. Each project includes up to two rounds of revisions as well as the six-weekly check-in. 

There are guide prices for each of my services on this website. I’ll always give you the cost upfront and the breakdown of what that includes. If cashflow is a problem, let me know and we’ll work out a payment arrangement.

YES! I can work with anyone in Australia or New Zealand. We can do any meetings and briefings over the phone, email, Skype or Zoom. All you need is an internet connection. 

If you want me to host a workshop in person outside of Darwin, I’m happy to travel and will include reasonable travel costs in my quote.

They are really straightforward. You can check them out here.

Absolutely! I work with other small businesses who can do graphic design, web design, photography, printing, social media, and heaps more. I’m always happy to contract those services on your behalf to make a project run smoothly for you. 

If you’d prefer to contract those other services yourself, I’ll happily introduce you and brief them on the work I’m doing.

YEP! If you want to learn how to do it yourself, I can offer one-on-one sessions or tailored workshop sessions for groups. Whether it’s website copy, regular business correspondence or video scripts, I can help you get those ideas out of your head and onto the page.

Yes! We can catch up for a strategy session and chat about your goals for your project and what copy would work best for you. Sometimes it just takes a fresh set of eyes to see what you could offer your customers that would have impact.

Sure can. I can do a full edit or proofread depending on what you are looking for. I’ll make any changes that need to be made and explain why I’ve made them so you can learn some tips and tricks as we go.

More info on editing and proofreading is here.

 

You’re probably sick of hearing the acronym by now! SEO is search engine optimisation and basically, it’s a set of things to do that helps get your website, blog or other online presence found more easily on Google. 

It can be influenced by lots of things including the quantity and quality of your copy, how you use your keywords, title tags and meta descriptions, the alternative text on your images, technical stuff like redirects, how many other pages of authority link to you, and lots more. 

The important thing to know is that your web developer might not do the SEO stuff you need. Check with them. My copy includes SEO directions for web developers for title tags, meta descriptions, headings and calls to action but doesn’t include the technical IT stuff. 

If that has made your head spin, grab a Website Audit and I’ll show you how you rank and how to fix it.

More info on editing and proofreading is here.

 

If it involves words, probably. Get in touch and I’ll let you know! 

No! That is definitely not in my skillset. I’m happy to recommend some great people to do it for you. Get in touch

No. I can write your content or edit what you already have but managing a social media presence isn’t for me. I’m happy to recommend someone locally to do it. Get in touch.

From time to time, I outsource some smaller bits of big projects to other copywriters I trust. I’ll let you know if that’s likely when we discuss your project. All contractors work is checked and guaranteed by me and won’t cost you anything extra.

I will never, EVER, under any circumstances, outsource overseas or through low-cost dodgy platforms. You’re paying for good quality and that’s what you’ll get.

Nope, not anymore. I just don’t have time.

I can recommend someone awesome though! Just hit me up and I’ll share their details.

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