Copywriting
Why the ‘P’ word should never be in your copy
If you’ve ever used the word ‘passionate’ to describe why you’re good at what you do, you’re making a big mistake! Find out why.
28 May 2020
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If you’ve ever used the word ‘passionate’ to describe why you’re good at what you do, you’re making a big mistake! Find out why.
Acknowledgement of country: I acknowledge the Larrakia people, whose land I live and work on, and pay my respects to their Elders past, present and emerging.