Supporting Moo

SEO Website Copy project for Supporting Moo.
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Project: Website Copy

Client: Supporting Moo

Project: SEO Website Copy for new website

Supporting Moo are a small and growing disability services provider for young people aged 7 to 25 based in Darwin. As the organisation has grown significantly over the last 12 months, it was time for a website that told the incredible story of Supporting Moo and shared their values with the world.

The project included:

  • Meeting with Jodi from Supporting Moo to chat through the site structure, content and learn more about the organisation
  • Meeting with the web designer – Captovate – to sort out how the copy and the design were going to work together and flesh out the navigation
  • Research of the industry, their competitors and what people say about Supporting Moo
  • Draft and SEO elements from scratch for home, about, 5 service pages, 4 plan pages, staff profiles and contact page focusing on plain English and easy to understand explanations and instructions
  • Live editing of the staging site to get the content just right
  • Final copy and SEO elements
  • Ongoing tweaks and updates to reflect new service provision status
  • Six-week and six-month check-in to check on performance and amend any issues.

Jodi didn’t want her website to look like every other disability service provider’s website and if you take a scroll through, I think we’ve hit the brief.